One
of the most important ways to get your message across in a way that it sticks
with the audience is to narrate a story around it. It not just keeps the
audience hooked for the whole period of the presentation by keeping boredom at
bay, but also helps in striking an emotional connection, which is a primary
ingredient for convincing your audience about the idea at hand.
Here
are some handy tips on how to be an effective storyteller.
First,
identify the message you want to deliver. It’s really important to be clear on
the message the story wishes to convey and ensure that the details in your
narration are relevant to the core idea. Unfocussed storytelling may lead to
branching away into unnecessary details or a tendency for the speaker to win
the audience by bringing humor that may not solve any suitable purpose.
It
is important to embed your own experiences, expose your vulnerability and tell
the audience about how tough it probably was initially for you to embrace the
message that you wish to convey, but your experiences taught you how making the
effort to adapt towards the change was something that paid off or will pay off
and you feel convinced about it.
Confidence
and a healthy sense of self worth are essential, but try not to venture into
making yourself the star of your own story. Instead, try to make your audience
the hero to boost their confidence and motivate them to be accepting of the new
idea. Make the story about the people you know and the experiences you gathered
over time rather than boasting about your financial position and how your
decisions and ideas helped you get there.
People love rooting for the underdog who
eventually emerges victorious. Make your story about your struggles and about
the obstacles that pulled you down. Follow that up with telling them how
hanging in there during times of distress finally paid off. It will help your
team in relating their inhibitions about accepting the message at hand with
your story and make them more receptive to the solutions you offer.
Keeping
your stories short and simple, and practicing the art of storytelling over time
will help you be a better orator and manager.
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References: How to Tell a Great Story
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